Tracking Visitor Trends and Entertainment Growth in Dubai​

Dubai’s entertainment and tourism sector has shown remarkable growth from 2020 to 2025, recovering strongly from the pandemic’s impact. Visitor numbers surged from 5.5 million in 2020 to over 18 million in 2024, driven by reopening initiatives, new attractions, and cultural experiences such as the Museum of the Future and heritage districts. Attractions like Global Village, desert safaris, and iconic landmarks consistently drew large visitor shares, highlighting the city’s ability to blend leisure, culture, and innovation. In H1 2025 alone, 9.88 million visitors contributed to a 6% year-on-year increase in entertainment-led tourism.Dubai’s entertainment industry is increasingly centering on family-oriented experiences. The city has made significant investments in theme parks, water parks, and attractions designed specifically for children, positioning itself as a top destination for family tourism. This focus enhances Dubai’s appeal to visiting families while offering diverse recreational activities for residents. As a result, the city continues to attract global tourists seeking immersive family-friendly experiences.